Meet vieve and jo
Our story begins with a girl. Standing in front of her closet. Dreaming of dresses that were chic, colorful, and comfortable to wear day and night.
vieve and jo is a dress line that inspires women to live every day in color. From every day essentials to statement pieces that boldly announce your uniqueness, we create effortless staples without sacrificing style or comfort.
With a focus on bright colors, quality construction, and attention to detail, our dresses stand the test of time. We believe in building a comfortable personal wardrobe that lasts season after season and easily takes you from day to night and work to weekend, no matter where you roam.
We believe in comfort, quality, and living every day brightly and boldly.
Getting dressed should be the easiest part of your day. Building a wardrobe of comfortable, quality pieces as colorful as your personality means always having something to wear. Let us help you effortlessly live brightly and boldly. Not stressed, just well dressed.
Our dresses are made from start to finish deep in the heart of Texas.
vieve and jo was founded by KJ Blattenbauer, a former publicist, who is passionate about bringing beautiful, effortless, and colorful dresses to women on‑the‑go. Frustrated with the lack of quality clothing available in color that could transition from work to play effortlessly, KJ set out to create it. A self-taught fashion designer, she loves taking basic silhouettes that flatter every woman’s body and making them come to life in bold hues.
She proudly resides in Texas—the home of vieve and jo—with her husband, Chief Operations Pawficer, and Pawsonal Assistant.