Take a peak Inside...

Use this journal as your source for inspiration, with stories on style, business, and more. It's our goal to empower women to live their best lives, brightly and boldly.

The truth behind the ampersand
Can I tell you a secret? I have very strong feelings about ampersands. Especially as they apply to branding and logos. So why is the ampersand is at the heart of our vieve and jo logo?
Why I'm launching a dress line
Why am I, a girl no one would ever confuse for being fashionable--or even fashion-forward--launching a dress line? Get the real story behind why I'm launching vieve and jo here.